Archive for November 25, 2013
Since wide-spread use of business advertising began during the 19th century, there have been too many developments in marketing and advertising to count. Technological developments have, unquestionably, had the most significant impact on ever new marketing innovation. The most obvious of these technologies are television, newspaper, and the internet.
Despite the innumerable technological advancements in the area of advertising, the tried-and-true medium of the direct mail newsletter remains as popular and effective than ever. The biggest drawbacks of newsletter marketing are the expense and environmental impact. From a marketing perspective, however, a professional newsletter co