So why are social networking and SEO efforts so important to your website. First, if your potential customers cannot find your website or social media presence, it literally is of no use. If you do some or all of your business online, you will be interested to know that according to Forrester Research, online sales are expected to rise from 7 percent of total retail sales to nearly 9 percent by the year 2016. Additionally, numbers indicate that by 2016 more than half of the money spent in the retail sector of the United States will be influenced by online marketing and web presence. You probably do not want to lose out on this potential business, by ignoring web rankings and social media.
Search engine optimization can help place your website on