One of the best ways to get publicity for your blog is to get it reviewed. It can be considered a small risk, as you could obviously get a some negative feedback, but if the reviewer is worth anything at all, you’ll also get some constructive criticism which is essential to building a better blog: after all, it’s hard for you to be subjective about something you’ve spent many hours creating, and sometimes a fresh perspective is just what’s needed to kick your blog into gear.

There’s nothing wrong in asking family and blog friends for criticism, and that’s often a good place to start, but to get a truly objective review, you ideally need to find someone who hasn’t read your blog before who’s willing to review it. You could pay someone of course, but fortunately, there’s a directory you can submit your blog to for free, which will attract the very bloggers you’re looking for: Fair Review.

Fair Review is the brainchild of Rhys, and is at first glance another web directory.However, the only way to submit your blog is to conduct a review of one of the member blogs and submit it to Fair Review. As long as you meet the criteria, your blog will be entered into the directory, and it will then be subject to review from other prospective members.

How To Join

So what do you have to do to create a fair review? Nothing too onerous, to quote the site:

A review is a short 100-150 word blog post that is about the blog in question. The review must contain the following at the minimum

• A link to the main page of your chosen blog.
• A link to a post on your chosen blog. [I.e. a deep link]
• A link to any Fair Review Friday page

Those are essential, but the following is optional.

• Linking to a blog’s feed

Not too much to ask I don’t think, and no more than you should put in any review that you do. In return you will get a link in the directory where you can be reviewed. If that’s all there was to it, you may think it’s pretty unspectacular, but there is more, with a real effort to build a community behind it, by means of the already quite active Fair Review Blog. Here Rhys will obviously keep us up to date with Fair Review, but he will also link to all blogs that complete reviews (Fair Review Friday), link to your feeds if you’ve linked to one in your post, as well as taking a blog at random from the directory and reviewing it himself. Plus, if you’re one of the first 100 blogs to enter the directory, you’ll receive an additional link from Rhys’ main blog.

It’s not all random linkage though, Rhys is keen to encourage a community feel, and for people to explore each others blogs and make comments, and this is quite right. Speaking personally, I love to find new blogs to read, especially as you can then find more by interacting with the commenters on these new blogs - indeed, some of my oldest blog contacts are people I found whilst visiting other blogs, and Fair Review will prove another good way to do this.

I have not yet conducted a review of one of the blogs in the Fair Review directory, as I have a little revamp for Blog-Op coming up shortly, and I may as well wait for that to be completed before I put myself up for review, but if you’re looking for a way to find both new reads and new readers, why not get over there, find a blog you like and review it?

What’s good:

• Publicise your blog by linking out to others when writing reviews.
• Receive numerous linkbacks once your blog enters the directory. More if you get reviewed.
• A chance of further promotion by being the ‘Site of the day’ featured at the top of the directory, or by being reviewed by Rhys.

What’s not (yet):

• A new site, so a little quiet. Mind you, so was Digg once
• Design of the directory is a little bland, especially the front page, and needs to grab the casual visitors attention a little faster.

Not much negative to say to be honest.
Something like this make take more effort for you to do than completing endless ‘link trains’, but it’s of far greater value to your blog. Look out for my first review!

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