If you look at the very top of the screen when browsing your blog, you’ll probably see something like:

YourBlogName > Archives> YourPost Name

This is the title of the page containing your post, and page titles are one of the most important things to consider in getting good search engine results. You may already be aware of this, and strive to ensure that your post title is clear & informative and will catch the Googlebots ‘eye’. You’d be right, but lets be honest, the name format example above doesn’t exactly get to the point. Now, this doesn’t matter to Google who will pick up all of your keywords, but of course it’s a human reading Googles search results…

As you well know, when you search for any given topic, unrelated stuff does come up in the results - bear in mind that most of us read from left to right & scan quite quickly to skip the irrelevant stuff - and all of a sudden your carefully picked keywords are not going to catch the human eye, and your result may well be scanned over.

The best thing to do is obviously to reverse the title of the posts which I have done - this post, when seen in Googles results will read:

‘Optimize Your Title >Archive > Blog-Op’ instead of:

‘Blog-Op > Archive >Optimize Your Title’

If you searched for ‘optimize’ or ‘optimize title’ which are you going to click on first?

WordPress users, the solution is easy - install the Optimal Title plug-in, activate and then substitute a single line of code in your header or index file as described in the very clear instructions. You’re finished, and you’re more likely to get Google hits on your posts.

Corrections: Please leave a comment. Have the answer for other platforms? Why not contribute?