The root of all evil, John Chow has launched his latest money making scheme, asking people who want NoFollow removed from their comments on his blog to stump up $10 a month for the privilege.

This to me, seems to be a bit of a perversion of the DoFollow movement that I was introduced to by Andy Beard, whereby your commentators are rewarded for taking the time to make a comment, by giving them the little bit of link juice available to their URL in the comment box. John has turned this around some, by leaving NoFollow switched on for all comments, unless you pay the monthly subscription, in which case you get the NoFollow switched off.

Leaving aside the ethics with which I am slightly uneasy (it is his blog, and his rules after all), is it really worth the money? Is it worth $10 a month to have a link with no relevant anchor text, and that is buried in the comments pages (which means its PR value will be about zero)?  John has based the pricing on the cost of a post level Text Link ad on his site, but at least that is at the foot of a post, and can have anchor text of the advertisers choosing.

Personally, there isn’t a blog on the planet that I would pay to have a followable comment link on, nor would I ever charge for one. Followable comment links are a nice thing to give away, but I just don’t feel there is any benefit at all to buying one. Well, apart from to Johns bank balance of course.

Would you charge for your readers to have DoFollow enabled links? Would you pay the $10 a month subscription?