Although you have long been able to use Google to search for back links to your site, the service has been flaky at best. It has now been much improved, and is available as part of Google Webmaster Tools.

 

If you haven't signed up there for a free account yet, you really should, as the information you can find out about your blog or website is very useful. You will also need an account to submit your sitemap which is a quick, essential step to improving your Google visibility. 

 

Why should you be interested in your backlinks?

 

  1. To see who's linked to you: You may want to link them back, or say thanks.
  2. To see the context of how they're linking to you: They may be stealing your content, but have failed to alter some of the links in one of you posts.
  3. The more links you have, the better the chances of a higher page rank. Anyway, don't you just want to know?

Simply click on the 'links' tab once logged in to Google Webmaster Tools.