What exactly is white label social media? Well, the term comes from the two differing schools of practice in online marketing. There are white label social media firms and there are black label social media firms.
I am going to lay out the difference between the two ways of conducting business for you, because if you are aiming to resell social media marketing services, not knowing the difference could potentially be seriously dangerous. Once you become a social media reseller, you run the risk of having your website banned from Google.
A black label social media program uses rather dishonest tactics in order to promote your brand. You will see more effective results in a shorter amount of time, but you run the risk of completely tarnishing your brand image as well as having any sort of search engine ranking, which is the ultimate goal of reselling social media.
Black label social media resellers will stop at nothing. They know no bounds. They will spam, and include invisible text in SEO content for example. Google sort of acts as the police of the social media and SEO reseller market, seeing as they own between 70 and 80 percent of the search engine market share. If their monitors have reason to believe your website has been optimized outside of their codes, you can get banished from Google forever.
White label social media marketing may take longer to show signs of success, but it will wind up being more successful in the long run. First of all, you will not run the risk of being taken off of Google. Secondly, white label content generation and promotion will be more effective than black label ever could after about five or six months.
White label social media marketing is legitimate social media marketing. From honest content creation, to honest social media promotion of it, finding a white label social media firm will generate the amount of leads your business needs to propel into the future.