Since wide-spread use of business advertising began during the 19th century, there have been too many developments in marketing and advertising to count. Technological developments have, unquestionably, had the most significant impact on ever new marketing innovation. The most obvious of these technologies are television, newspaper, and the internet.
Despite the innumerable technological advancements in the area of advertising, the tried-and-true medium of the direct mail newsletter remains as popular and effective than ever. The biggest drawbacks of newsletter marketing are the expense and environmental impact. From a marketing perspective, however, a professional newsletter company makes it affordable for businesses of any size to reap the rewards of time-tested newsletter marketing.
Statistics show that twice as many customers will actually read a newsletter advertisement, as opposed to email advertisement. If you need proof, it’s in the pudding. Are you more likely to at least skim a newsletter received in the mail, as opposed to in an email? Although more than half of the people who open an e-newsletter are present or past customers, the other half of them probably sent it straight to their trash — if not report it as spam.
While e-newsletters can be effective, surveys show that more people will take the time to read a newsletter from a newsletter mailing service than one of the dozens that appear in their email each week. This is why newsletter publishers remain effective, despite the fact that email and social media marketing seem to be the more logical and innovative choice.
Enlisting the services of a newsletter company is nothing new, but it remains highly effective when it comes to creating exposure for your business. The bottom line is it does not matter how new or innovative a marketing strategy is as long as it works.