In this day and age, few things are as important as internet marketing, especially for businesses that face heavy competition in such an internet-heavy world. With that said, increasing online connectivity via tablets and smartphones means that consumers are more informed than ever, and on top of that, brick and mortar stores face new competition from online retailers like never before.
However, with the right online marketing plan, a business can improve its profits through online sales, and the exposure and recognition that quality internet marketing solutions offer is second to none. According to Forrester research, online sales are expected to be about nine percent of total sales by the year 2016, a two percent increase from the current year.
Many companies rely on SEO, or search marketing companies, to operate their internet marketing solutions. Many of those SEO companies work with SEO resellers. In terms of a reseller SEO resellers resell SEO to other SEO companies, who might have better manpower or better technology, or can just all around provide the services the client is looking for.
One of the most important parts of an online marketing plan involves social media. Nine out of ten adults who use the internet actually use social media sites extensively. Plus, 94 percent of social media marketers track the number of fans and followers. Creating and operating a social media account is free, and few other internet tools have the staying power and broad reach that social media sites have.
Almost four tenths of all customers look for services through search engines. As such SEO companies and reseller SEO companies provide an invaluable service in the internet marketing world. Ultimately, search engines and other internet tools are here to stay, and companies would be wise to invest heavily in online marketing in order to beef up sales and gain the recognition necessary to beat competitors and succeed in such a tumultuous business climate.