So why are social networking and SEO efforts so important to your website. First, if your potential customers cannot find your website or social media presence, it literally is of no use. If you do some or all of your business online, you will be interested to know that according to Forrester Research, online sales are expected to rise from 7 percent of total retail sales to nearly 9 percent by the year 2016. Additionally, numbers indicate that by 2016 more than half of the money spent in the retail sector of the United States will be influenced by online marketing and web presence. You probably do not want to lose out on this potential business, by ignoring web rankings and social media.
Search engine optimization can help place your website on a high page rank, which is where most users will click. They rarely go past the first page of search results. Search engine optimization and the use of social media, increase the organic ranking of a site, because it improves the overall quality and content visibility. And why are organic results important? Well, 79 percent of search engine users indicate that they almost always click on natural or organic results. Additionally, 80 percent of these search engine users indicated that they never or rarely click on paid search results.
It is also interesting to note that the search engine industry is worth approximately $16 billion. That is nothing to sneeze at. With an industry worth this much, it is important that you invest in some SEO efforts to increase the visibility of your website.
When you hire a professional SEO firm, you will be have professionals who can design a website that features great content. They will also help you with your social media efforts, to take advantage of that platform. Social media is playing an increasingly larger part in SEO and Internet marketing efforts. Many people indicate that they are prompted to visit websites through social media postings.
When you are ready to increase online sales, call the best SEO firm you can afford, and get started on higher rankings.
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