Each month, internet users conduct more than 100 billion web searches. Of that number, 79 percent almost always click on organic search results (80 percent never touch the paid ads). But rather than belabor the overwhelming statistics that underscore the relationship between search engine optimization and the success of your website, here are three of the best internet marketing strategies you should be employing, today.
High quality inbound links are very valuable. The ways you increase your number of inbound links can stem from guest blogging, online directories, issuing online press releases, and frequently updating the content on your blog or site. New content can pique reader interest and encourage internet users to forward (or share) links, which brings us to number two, content.
Search engines recognize that the more inbound links you have, the more likely that your site is full of rich, relevant, and informative content. As such, you should not fill your site with magic keywords and expect that to raise its rank amongst search engines. Although keywords are important, what really drives your site is whether or not internet users are quickly and easily getting the information they are seeking. If they are not, they will go elsewhere.
3. Social Media
The strategies behind social media updates and gaining followers are growing in importance each day. In fact, 94 percent of social media marketers rely on the number of fans and followers they have in order to gauge the success of certain marketing strategies. Make sure you have several social media accounts that link to your site (Facebook, Twitter, etc.) and create a fan following by creating buzz around hot (yet relevant) topics. This not only builds your brand by putting your name in front of consumers, but it makes your content more easily shareable, which again, takes us back to rule number one.
The fact is that nearly 90 percent of internet users research products (prior to purchasing) online. Considering that eCommerce sales surpassed $200 billion (and are expected to grow by nine percent by 2016), raising your rank in search engines, via these strategies, can seriously and positively impact your bottom line.
In addition, as you can see, all three of the aforementioned pillars of good SEO interrelate with one another. When executed well, each category helps the other improve in its ranks of search engines.