Your Logo Is More than Just an Image

When I searched the Internet for “web design Coral Springs,” “graphic design Coral Springs FL,” “Coral Springs logo design,” I did not expect to encounter a graphics designer who wanted such a high level of input that he believed branding required.

I had to think hard about the values and mission of my company, which was just a small bistro off the corner of the street that I lived in as a child. When I told my Coral Springs logo designer about that, he loved it. That was the kind of telling detail he needed to work with.

After about a week, he emailed me back with the design. The design was perfect. Somehow, my Coral Springs logo designer created an image whose aesthetics conveyed the exact kind of emotion I wanted my business to evoke from people. It was cool. It was a bit retro, but just a touch modern. But it was simple, and minimal. It was, just, perfect.

My Coral Springs logo designer really helped me out also by making me think hard about the things that I valued in my business. The week between my conversation and when he got back to me with the proofs, I had been digesting the food for thought that he gave me. It made me realize that some of the directions I started to head in with my business were not what I wanted, and it made me reevaluate a lot of choices.

Afterwards, in store traffic soared. I was ecstatic. People picked up on what I was trying to put down. My Coral Springs logo designer really helped my business more than just giving us a symbol. He made us realize what that symbol stood for.

What experiences have you readers had with graphics designers? Do you have the same opinion as me? Why or why not?