No one in business today would dispute the importance and value of SEO. However, the delivery and the quality of SEO does vary from company to company. So in essence, SEO benchmarking is of significant value to any company using it.
Through Seo benchmarking, companies can get snapshots of how well SEO is performing for them. Resellers and SEO firms additionally can use benchmarking to show results to their clients and to attract new ones. It is a useful tool both to promote SEO and to see how well its programs work across company lines.
With SEO benchmarking, truer pictures of SEO performance in each capacity are rendered available. This constant evaluation allows for consistent improvements. So a company or provider need not keep switching up SEO plans; instead, it can use what is has learned through benchmarking and apply that toward improving a client’s results.